This major new work from the well-known team of Heath, Jowell and Curtice explores the rise of New Labour from the ruins of old Labour's four successive defeats at the hands of the Conservatives. Based on the authoritative British Election Surveys, the book examines key questions about contemporary British elections and the social and political factors that decide their outcomes.
1. Introduction 2. Social change and the future of the left 3. The Electoral Success of Thatcherism 4. Margaret Thatcher's nationalism 5. Old Labour and the SDP 6. Labour's long road back 7. The changing social basis of party support 8. Were traditional Labour voters disillusioned with New Labour 9. Conclusion
![The Rise of New Labour Party Policies and Voter Choices [Paperback]](/itemImage/2/6/1/6/2_955223.jpg "The Rise of New Labour Party Policies and Voter Choices [Paperback] xxx")