ROI in Action Casebook [Hardcover]

ROI in Action Casebook offers a collection of ROI case studies that represent the classic use of the proven ROI Methodology. A companion volume to Jack J. Phillips and Patricia Pulliam Phillips?s six books in the Measurement and Evaluation series, this book clearly illustrates the ROI Methodology. The case studies represent a variety of applications in human resources, learning and development, and performance improvement. Each case follows the methodology and describes in detail how it was used to show the value of a particular project or program.

List of Figures and Exhibits xv

Preface xix

1. Measuring ROI in Effective Meeting Skills A Telecommunications Equipment Manufacturer 1
Patricia Pulliam Phillips

2. Measuring ROI in Business Coaching: A Global Hotel Chain 41
Jack J. Phillips

3. Measuring ROI in Sales Training: A Pharmaceutical Company 67
Ron Drew Stone

4. Measuring ROI in a Career Development Initiative: A Global Computer Company 103
Holly Burkett

5. Measuring ROI in a Sales Training Programme: An International Hotel Company 131
Peter Haigh, edited by Jane Massy

6. Measuring ROI in Coaching for New-Employee Retention: A Global Media Company 155
Lisa Ann Edwards and Christina Lounsberry

7. Measuring ROI in Operational and Quality Training: A Plastics Manufacturing Company for the Prepared Foods Industry 171
Kirk Smith

8. Measuring ROI in a Professional Development Day: A Technical College 185
Jennifer Janecek Hartman and Leah Woodke

9. Measuring ROI in Sales Training in a Nonprofit Business: An Information Telƒ+