Rowntree and the Marketing Revolution, 1862}}}1969 [Paperback]

A business history of Rowntree, the successful and well-known confectionery manufacturer.This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.This is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree, the confectionery manufacturer, and no assessment of its role in a global industry. For the first time this book reveals the importance of marketing to the success of Rowntree, and makes a substantial contribution to our understanding of marketing and mass consumption in economic development. Rowntree was also a pioneer in managerial organization and industrial relations, as well as in marketing.List of illustrations; List of figures; List of tables; Foreword; Preface; Part I. Marketing and Competitors: Introduction: Rowntree and marketing; 1. Marketing history and competitive rivalry; Part II. Following the Market Leader, 18621930: 2. The partnership, 18621897; 3. Product development: the practice of 'trial and error', 18971930; 4. Marketing and sales: a company of tradition, 18971914; 5. Marketing and sales: a war economy, 19141921; 6. Marketing and sales: the failed initiatives, 19211930; Part III. Reorganisation and Systematic Marketing, 18971939: 7. Management and organisation, 18971930; 8. Labour, industrial welfare and scientific management, 18971930; 9. A strategic change of course, 19311939; Part IV. Controls, Mass Consumption and Marketing, 19391969: 10. War and rationing, 19391952; 11. Industrial relations alƒ*