Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale [Hardcover]

Engage in salesthe modern way

Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity.?Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies.?

This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure youre effectively connecting with customers every step of the way. ?

? ?? Find common factors holding your sales backand reverse them through channel optimization

??? Humanize sales with personas and relevant information at every turn

??? Understand why A/B testing is so incredibly critical to success, and how to do it right

??? Take your sales process to the next level with a rock solid, modern Sales Engagement strategy

This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.?

Preface ix

Who This Book Is For xix

Part 1 Sales Engagement: Why Its So Important 1

Chapter 1: The State of Modern Sales 3

Chapter 2: How Sales Engagement Solves Seven Major Business Pain Points 11

Part 2 Diving Deeper: Essential Elements of a Strong Sales Engagement Strategy 17

Chapter 3: Humanizing Sales with Personas, Personalization, and Relevance 19

Chapter 4: The Future Is Omnichannel and That Future Is Now 49

Chapter 5: Why A/B Testing Is Mission-critical to Any Sales Org 63

Chapter 6: Achieving Revenue Efficiency: Metrics to Measure in a Modern Sales Org 87