Sales Therapy Effective Selling for the Small Business Owner [Paperback]

Real selling is about understanding customers’ goals and helping them to buy, not topping off a template presentation with a pushy attitude. So how do you put relationships first and still get results?

Sales Therapy smashes the age-old sales model with an effective new approach grounded in behavioural psychology. It is natural and effortless to use because it mirrors the way people actually interact with each other. And it really works.

Thomas Power, Chairman of Ecademy, describes it as ‘One of the finest pieces of content on how to sell better in the 21^st Century.’

At last, you can commit those terrible ‘closing techniques’ to the recycle bin. Sales Therapy will help you build great relationships with your customers while making the art of selling fun and effective and helping your business to grow.

PRAISE FOR SALES THERAPY

‘This is one of the finest pieces of content on how to sell better in the 21st Century. Grant you are absolutely right with your judgment’ Thomas Power, Chairman of Ecademy

2 Selling Snow to the Eskimos.

3 Putting the Relationship First.

4 Deconstructing the Myth of Benefit Selling.

Part I: The buyer’s motivation.

Part II: Benefi ts don’t work.

5 Stop Using Benefits – Start Using Problem Maps™.

6 Why the USP Stops you Selling.

7 Your Emotional Selling Point and Giving Value.