Saving Face in Business: Managing Cross-Cultural Interactions [Hardcover]

This book explains the subtle maneuvers of what researchers call facework and demonstrates the vital role it plays in the success or failure of cross-cultural interactions. Building on Geert Hofstedes seminal research on cultural dimensions, Merkin synthesizes more recent research in business, communication, cross-cultural psychology and sociology to offer a model for better understanding facework. ?Additionally, Merkins model shows how particular communication strategies can facilitate more successful cross-cultural interactions. The first book of its kind to focus on the practical aspects of employing face-saving, it is a needed text for academics, students, and business professionals negotiating with organizations from different cultures.?Chapter 1: Introduction

Rebecca S. Merkin is Associate Professor at Baruch College CUNY, USA. She has published over twenty peer-reviewed articles on cross-cultural studies of communication and saving face in journals such as the?Journal of Intercultural Communication Research, Cross-Cultural Research, the Journal of Behavioral and Applied ManagementlÃ