Selling Yourself without Selling Out: A Leader's Guide to Ethical Self-Promotion [Paperback]

High-performing individuals and groups are often not adequately recognized for their contributions. The antidote to being overlooked or underestimated is self-promotion—the act of generating personal visibility in service of your work and career. In this guidebook, we discuss how you can benefit from self-promotion and maintain your integrity and authenticity. We help you reframe common beliefs that get in the way of effective self-promotion, and we provide numerous strategies and activities that can become part of your repertoire.7 Self-Promotion: A Leaders Job

8 Strategic Visibility and Its Benefits

Benefits for the Individual

Benefits for Others

11 Rethinking Self-Promotion

18 Techniques for Promoting Yourself

Connecting with Others

Developing Yourself

Creating Opportunities

28 Finding the Sweet Spot

28 Suggested Readings

29 Background

30 Key Point Summary

This series of guidebooks draws on the practical knowledge that the Center for Creative Leadership (CCL) has generated, since its inception in 1970, through its research and educational activity conducted in partnership with hundreds of thousands of managers and executives. Much of this knowledge is shared-in a way that is distinct from the typical university department, professional association, or consultancy. CCL is not simply a collection of individual experts, although the individual credentials of its staff are impressive; rather it is a community, with its members holding certain principles in common and working together to understand and generate practical responses to today's leadership and organizatil³n