This is an action-oriented book for managers and entrepreneurs who want new ways to tackle the issues they face in terms of developing and delivering services. The book focuses on service organizations, but has a broad interpretation of what services are. This is because these days, even jet engines and cars are bundled into services that create value by bringing people and resources together in different ways. The central argument is that managers and entrepreneurs designing service offerings will benefit from using approaches and methods from design and the arts.
A very strong, more practical follow-up title to BIS Publishers's successfulThis is Service Design Thinking.
“The book builds a powerful philosophy for understanding what is unique about service innovation. Kimbell writes lucidly about important perspectives that will significantly mature the practice of research-based service design.”
- Dr Cameron Tonkinwise, Associate Professor, School of Design, Carnegie Mellon University on amazon.com
For some time now, there has been a need for a reliable book about the basics of service design and strategic thinking in design: a need from within business courses and design courses as well as within the worlds of business and design. Based on Lucy Kimbell’s long experience of high-level teaching and thinking about these areas, this book helps to fill the gap. The book is also timely – with the rapidly growing interest in service design among educators and professional practitioners.
- Professor Sir Christopher Frayling, Former Rector, Royal College of Art, London, and former Chairman of the Design Council
Up until now, designers have justifiably bypassed much academic design research, arguing that it offered little to no value in applied design practice. Lucy Kimbell’s new book will put a quick end to that argument. Kimbell demonstrates that thinking about design is still as impló%
![The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations [Paperback]](/itemImage/2/4/2/3/2_6900024.jpg "The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations [Paperback]")