Shaping a DesignedUp Organisation: The Journey to Design Maturity [Hardcover]

Introduction. Scaling Design Throughout the Organisation 1. The Business of Design 2. BusinessedUp 3. Becoming a DesignedUp Organisation 4. Recalibrating Systemic Beliefs 5. Upscaling Design 6. Pattern Matching and Transformation 7. Youve Arrived 8. ?Conclusion

This book focuses on maturing design capabilities within organisations. It helps designers to spread and scale their influence to help tech organisations and consultancies to become driven by design rather than driving design. Organisations driven by design have been shown outperform those that are not.

Award-winning design leader, speaker, author, and mentor Emma Carter has more than 20 years of experience driving a customer-centric approach to problems. She has led organisations and teams through the journey of taking a human-centred approach to think from the users perspective and deliver value. Throughout her career, she has excelled at leading and nurturing teams, creating engaging digital products, visual and interactive design, branding and looking at the problem across all the customer, employee and brand touch-points to solve problems and create a personal and total brand experience.

Emma Carter reveals how organizations can shift from tech-centric to design-led, creating meaningful experiences. Through case studies and practical frameworks, she demonstrates how scaling design isnt about adding more designers but transforming how organizations think and operate. This essential guide helps leaders embed design thinking at every level, turning transformation into a continuous evolution.

In Shaping a DesignedUp Organisation Emma Carter distills the essence of digital transformation: true progress lies in simplifying through design thinking, not adding complexity. Like a conductor harmonizing an orchestra, she shows how tech and design can work togethelƒC