Simply Put: Why Clear Messages Winand How to Design Them [Paperback]

Stop complicating everything! Create simple messages that are more powerful, more memorable, and win people over.

Simply Put is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can’t quite connect the dots. With this book, we’re all better marketers.

So why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind New York Times best-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide.  

From “Yes We Can” to “Just Do It”, regardless of if they’re trying to get your dollars, your votes, or just your thoughts, effective messages share one thing – they’re simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.“Simple can be hard. But Ben Guttmann’s lucid and valuable book makes it much easier.”
—William Ury, New York Times bestselling coauthor of Getting to Yes and Getting to Yes with Yourself
 
“Ben has an uncanny ability to distill the complex into clear-eyed, empathic communication. With Simply Put, he helps us to connect with ideas in ways that are at once practical and energizing. If you need to communicate your work more effectively, this is your book.”
—Michael Ventura, author ofl“B