Small Store Survival Success Strategies for Retailers [Hardcover]

Small Store Survival should challenge retailers' views of smallstore retailing by questioning key areas of business. What is thevision for the store in 10 years? How have the customers changedover the past few years? How current are the managers about whatcustomers genuinely like and dislike? What is being done toattract, educate, and motivate the best retail talent in the area?How effective is the merchandising strategy? What plans exist forsuccession?

The real lesson of this study is that the best retailers neverstop learning. They never stop growing. They never lose theirenthusiasm for the customers and the business. And they never ceaseto revel in change and the chance to deal with it. --from theExecutive Summary of Small Store Survival

Small Store Survival

Over the past decade, thousands of small retail stores have fallenvictim to overwhelming competition from huge discount chainsdetermined to take in every retail dollar in sight. But noteveryone succumbs to the megastore invasion; many small retailersgrow and prosper in spite of this cutthroat competition. How dothey do it? Even more important, how can you do it?

Small Store Survival is the how-to book that belongs behind thecounter of every independent retail store. It analyzes small-storeoperation in detail and lays out optimal survival strategies andtactics for seven key areas of business practice that are criticalto success: customer service, marketing, merchandising, storeoperations, management, human resources, and finance. Its clear andlogical organization enables you to evaluate your businesspractices function by function, identify strengths and weaknesses,and develop action plans to improve operations in each of thesecrucial functions.

Written by a team of experts from Arthur Andersen LLP, this guidepresents detailed solutions and best practices culled from retailersurveys, site visits, and induslS,