This book constitutes the refereed proceedings of the 17th International Conference on Social Computing and Social Media, SCSM 2025, held as part of the 27th HCI International Conference, HCII 2025, which took place in Gothenburg, Sweden, during June 22–27, 2025.
A total of 1430 papers and 355 posters included in the HCII 2025 proceedings was carefully reviewed and selected from 7972 submissions.
The SCSM 2025 proceedings were organized in the following topical sections- Designing and Developing Social Interactions, Social Media in Learning and Education, Supporting Communication and Psychological Well-Being, User Behavior and Experience in Social Media, and, AI and Social Network Analysis.
User Behavior and Experience in Social Media
Analyzing TikTok Posts from Immersive Video Experience Exhibitions Audiences: Exploring Visitors’ Behavior and Experience.- Exploring the Effectiveness of VTuber in Promotional Videos Through Eye-Tracking Experiments.- Engagement Behaviour in Online Communities: Which Motives and Incentives Drive Customers to Participate?.- Exploring User Reactions to AI-Curated Exhibits- Emotional Engagement and Social Interaction in Digital Cultural Spaces.- Alexa, Why Can’t You Hear Our Accents: Cross Cultural Studies on the Inclusivity of Voice Recognition Systems.- Impact of Social Experience on Consumer Subscription Behavior in Paid Music Platforms: A S-O-R Model.- Investigating Interaction Patterns of Co-Writing with AI: A Randl£p
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