Social Computing and Social Media: Applications in Marketing, Learning, and Health: 13th International Conference, SCSM 2021, Held as Part of the 23rd [Paperback]

This two-volume set LNCS 12774 and 12775 constitutes the refereed proceedings of the 13th International Conference on Social Computing and Social Media, SCSM 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021. Due to COVID-19 pandemic the conference was held virtually.

The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers of SCSM 2021, Part I, are organized in topical sections named: Computer Mediated Communication; Social Network Analysis; Experience Design in Social Computing.

Influencer Engagement Rate Under Scalable Machine Learning Approaches.- Action-Aware Restricted Stream Influence Maximization Model to Identify Social Influencers.- Multimodal Analysis of Client Persuasion in Consulting Interactions: Toward Understanding Successful Consulting.- Advertising on the Web: Soft Narration or Hard Promotion.- The impact of Social Media Marketing on Impulse Buying.- Notes on Advertising Logics in Food Applications.- Studying the Influence of Social Media Use on Sales Performance: the Role of Relational Mediators.- Prediction for Private Brand Items Purchase Behavior of Hair Salons Using Bayesian Survival Analysis.- First Steps in The Entrepreneurial Practice of Marketing.- Customer Visit Prediction Using Purchase Behavior and Tendency.- Verification of Probabilistic Latent Semantic Analysis Clustering Solution Stability and Proposal of Optimal Initial Values Setting Method.- Consumer Attitude and Behavior during Black Friday and Cyber Monday.- The Challenges and Policy Issues Faced by Saudi HEIs when Adopting or Formulating Social Media Policies.- Analyzing the Student eXperience Concept: A Literature Review.- Exploring Factors of an Inclusive Textbook Access Program in Computer Technology Courses.- Online Learning and l3.