Social Media Analytics and Practical Applications: The Change to the Competition Landscape [Paperback]

1. Evolution of Social Media. 2. Wisdom of Crowds Meets Social Media. 3. Social Media and Firm Strategies. 4. Social Media, Fake Reviews, and Machine Learning Methods. 5. Social Media and Healthcare. 6. Social Media and 5G in Telecommunication. 7. Future Trends and Challenges in Social Media

This book provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology.

Subodha Kumar is the Paul R. Anderson Distinguished Chair Professor of Marketing and Supply Chain Management and the Founding Director of the Center for Business Analytics and Disruptive Technologies at Temple Universitys Fox School of Business. He has secondary appointments in Information Systems and Statistical Science Departments. He also serves as the Ph.D. Concentration Advisor for Operations and Supply Chain Management. He is a board member for many organizations. He has been awarded a Changjiang Scholars Chair Professorship by the Chinas Ministry of Education. He is also a Visiting Professor at the Indian School of Business (ISB). He has served on the faculty of University of Washington and Texas A&M University. He has been the keynote speaker and track/cluster chairs at leading conferences. He was elected to become a Production and Operations Management Society (POMS) Fellow in 2019. He has received numerous other research and teaching awards. He has published more than 150 papers in reputed journals and refereed conferences. He was ranked #1 worldwide for publishing in Information Systems Research. In addition, he has authored a book, book chapters, Harvard Business School cases, and Ivey Business School cases. He also holds a robotics patent. He is routinely cited in different media outlets including NBC, CBS, Fox, Business Week, and New lƒƒ