Social Media and Integrated Marketing Communication A Rhetorical Approach [Paperback]

Social Media and Integrated Marketing Communication: A Rhetorical Approach is a thoughtful, groundbreaking work, uniting a classical liberal arts tradition with practical considerations of integrated marketing communication in response to the continued expansion of social media.Social Media and Integrated Marketing Communication: A Rhetorical Approach moves the study of social communication technologies out of the realm of technique into the domain of thoughtful, ethical rhetorical practice. Engagingly written and carefully documented, this book draws together rhetoric, philosophy of communication, communication ethics, and media ecology to situate a key element of integrated marketing communication firmly within both the liberal arts tradition and the contemporary marketplace.Persuit's thorough, thoughtful and engaging analysis is testament to the timeless capacity of rhetorical theory to comprehend and dissect the most compelling issues of the day. This book is a must read for students and scholars studying organizational communication, public relations, risk and crisis communication, and marketing.Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoricthe rhetorical setting that deals with the present and matters of virtue and educationand how rhetorical decorum, a component of Ciceros third Canon of Style, can guide organizations and their audiences toward more ethical and effective integrated marketing communicatiolóa