The Social Organization Managing Human Capital through Social Media [Hardcover]

The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.

Social media is redefining how companies innovate by connecting people and ideas in previously unexplored ways.Organizations now have the ability to utilize knowledge from external audiences around the globe that they could never reach before. It is changing the way organizations do business today, but not without some considerable risk. The Social Organization aims to shed a light on how social media usage is transforming the way organizations make sense of their identity and of their processes. By adopting a human capital perspective and merging the literature from communication studies and management research, the book argues that social media usage could be fruitfully exploited by organizations as a competitive advantage, if properly attuned with the official organizational culture and with a people-based approach to human resources.Introduction; John Burgoyne, Professor of Management Learning University of Lancaster
1. Human capital re-loaded: the use of social media in human resource management; Maria Cesaria Giordano, Amelia Manuti & Pasquale Davide de Palma
2. Communicating the social organization: Social media and organizational communication; Amelia Manuti 
3. Enhancing human capital through social media: Promoting skills and learning through technology; Amelia Manuti, Maria Antonietta Impedovo & Pasquale Davide de Palma 
4. Managing Social Human Resources: talent management in the social organization; Amelia Manuti 
5. From theory to (good) practices. Human capital and social media accordinlãÂ