Sport Management [Paperback]

This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event management are included, and the book as a whole provides a critical understanding of the complex and dynamic relationship between sport, business and management. The reader is supported through accessible theoretical explanation, real-life examples and case studies, learning activities and guidance on further study.The most learner-friendly introduction to sport management ever published for students in higher education.It is an excellent book for undergraduate study, very contemporary and perfect for UK based students. (Lecturer, University of Glamorgan.)Easy to read. Relevant and interesting examples.This is a useful undergraduate book which will student facilitate learning . Sport Management is an area which is difficult for students with limited experience to read about and to understand. The author has achieved an informative and interesting read.This book will support our students in the knowledge and understanding of sport management. This provides relevant information fo rthe students to consider prior to undertaking their next steps in business. The book covers a broad topics that will support the programme.A great additional course resource for the delivery of event management and the overview of the industry in the UK.

Learners particularly engaged with and adopted the practical advice and philosophy that the book introduces and promotes.

This book was widely used throughout the course and referenced to by all learners.A comprehensive key text for level 4 students.I'm still searching for a core book on entrepreneurship in sport - this has a chapter - so useful as recommended text.This book provides the essential detail required at undergraduate levelló¶