Sport Marketing [Paperback]

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice.

The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.An accessible, UK-focused text providing comprehensive coverage of the application of the key principles, ideas and techniques of sport marketing.Contemporary feel. Good Case studies.The text offers excellent contextual examples and reflection points.It helps get across the marketing concepts in relatively basic and relevant examples and case studies. It has some good pointers to additional reading for students new to marketing principles. Though we dont have a marketing unit on Sport Development at UG level, we feature marketing on sport development, so this book will be highly recommended to give punchy and well structured introductions to basic concepts and good case studies on developing teaching resources.I enjoyed the variety in presentation that will enable students to easily absorb the information. I would have liked to have seen more case studies.A solid basic introduction to the topic area.Generally a thoughtfully concieved book, with some good exemplars/explanations that will make this an easily accessible text for the undergraduate level. The significant strength in this book is the substantial number of case studies, learning tasks, and discussion points which endear it to those students with rudimentary understanding of marketing concel#'