1. Introduction??2.?Measurement Fundamentals??3.?SPSS and Excel??4.?Data Visualization??5.?Describing Data??6.?Normality And Outliers??7. The Research Process??8.?Correlation??9.?Simple Linear Regression??10.?Multiple Regression??11.?t-Tests??12.?Analysis of Variance (Anova)??13. Multiple Analysis of Variance (Manova)??14.?Analysis And Multiple Analysis of Covariance (Ancova And Mancova)??15.?Repeated Measures??16.?Chi-Square (c2)??17.?Reliability Analysis??18.?Exploratory Factor Analysis??19.?Principal Components Analysis??20.?Confirmatory Factor Analysis??
A step-by-step guide through various stages of data preparation and analysis, this text demonstrates descriptive and inferential statistics in communication studies. It is suitable for statistics or quantitative methods courses in communication studies programs at the advanced and graduate level.
A step-by-step guide through various stages of data preparation and analysis, this text demonstrates descriptive and inferential statistics in communication studies.
This book equips communication students with the tools they need to engage in quantitative research, ensuring that they understand why the statistical tools they chose are most appropriate for their data. Using examples and data directly relevant to communication researchers, this text provides guidance on how to use and interpret SPSS and write up results, with further guidance via free online material in using Excel and R. Instead of focusing on formulas and in-depth mathematics, this book provides a hands-on approach to understanding the theory, practice, and application of statistical methods in communication. In addition to covering the standard statistical tools used to analyze social science data for hypothesis testing (e.g., correlation, regression, ANOVA), it also covers advanced factor-analytic techniques specific to measureml“ˇ
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