South African rooibos tea is a commodity of contrasts. Renowned for its healing properties, the rooibos plant grows in a region defined by the violence of poverty, dispossession, and racism. And while rooibos is hailed as an ecologically indigenous commodity, it is farmed by people who struggle to express “authentic” belonging to the land: Afrikaners, who espouse a “white” African indigeneity, and “coloureds,” who are characterized either as the mixed-race progeny of “extinct” Bushmen or as possessing a false identity, indigenous to nowhere. InSteeped in Heritage Sarah Ives explores how these groups advance alternate claims of indigeneity based on the cultural ownership of an indigenous plant. This heritage-based struggle over rooibos shows how communities negotiate landscapes marked by racial dispossession within an ecosystem imperiled by climate change and precarious social relations in the postapartheid era.
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Exploring the racial and environmental politics behind South Africa’s rooibos tea industry to examine heritage-based claims to the indigenous plant by two groups of contested indigeneity: white Afrikaners and “coloured” South Africans.
Sarah Ives is a lecturer and postdoctoral fellow in the Program in Writing and Rhetoric at Stanford University.
“Steeped in Heritageis a vivid and insightful account of the complex cultural politics that link people to places via the intermediary of the botanical world (in this case, a scrubby little ‘red bush’). By taking rooibos tea as a window onto our times, it provides an original and enormously illuminating perspective on race and racialization, cultural identity and indigeneity, the globalization of niche commodity markets, and much more. A remarkable book.”
“This beautifully written ethnography is a major contribution to the literature on commodities.Steepedlc%