Strategic Communication in Business and the Professions [Paperback]

Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety.  For the successful communicator this book provides the both framework and the necessary tools. 

 

This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. Strategic Communication prepares readers for the business world of today.

An Introduction to Communication in Organizations

 

Chapter1: Communication in Organizations

Overview

The Interactive Communication Process

Reasons for Communication Failure

Understanding Organizational Communication

 

Chapter 2: The Model of Strategic Communication

A Model for Communication in the Information Age

Situational Knowledge: The Context of Organizational Communication

Goal Setting for Organizational Communication