Strategic Decision Making in the Arts: Case Studies in Arts and Cultural Entrepreneurship [Hardcover]

Part I: Introduction?1: The Importance of Decision Making?2: Decision-Making Models and Groups?3: Understanding and Engaging Case Studies?4: From Decision Models to Arts Cases?Case Set 1: A Rural Videography Business?5: Case 1a: Freelancer or Agency??6: Case 1b: Fall on your Sword or Blame the Client??7: Case 1c: Wind Down or Ramp Up??Case Set 2: The Case of the Entrepreneurial Actor?8: Case 2a: Ready for the Big Leagues??9: Case 2b: How to get the Dream Gig??10: Case 2c: Go for the Money or the Art??Case Set 3: From Musician to Executive Director?11: Case 3a: Trombone or Non-Profit??12: Case 3b: Mayor Daley takes Over?13: Case 3c: Hire Artists or Teachers??14: Case 3d: Spanish Version or Not??Case Set 4: A Fashion Artist Responds?15: Case 4a: Quit your Day Job??16: Case 4b: Do the Right Thing??17: Case 4c: How to Retain Employees?

For entrepreneurs in the creative fields, decision making is both a necessity and an art. Applying creativity to strategic decisions requires skills developed over time. This textbook provides arts entrepreneurship students a series of case studies centering on decision-making models applicable to launching and sustaining arts businesses.

For entrepreneurs in the creative fields, decision making is both a necessity and an art. Applying creativity to strategic decisions requires skills developed over time. This textbook provides arts entrepreneurship students a series of case studies centering on decision-making models applicable to launching and sustaining arts businesses.

Each case set in the book focuses on a particular arts entrepreneur within the context of a range of creative businesses, from performance to videography. To facilitate classroom adoption, the authors provide expert guidance on getting the most from case-study-based learning. Additional features include insights inl£›