Strategic Issues Management: Organizations and Public Policy Challenges [Paperback]

Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's house in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies.Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's house in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies.A very good overview on research and practice. The book is relevant for undergraduate students who study public relations.The way that each chapter is presented in light of an appropriate case study is helpful

The book covers lots of ground and presents ideas from both a business and public policy perspectiveInteresting take on the processes involved in Strat decision taking. Useful as a library reference, but a little too specialised to be a core text for my learners.This text I have recommended for Spring 2011. The major reasons for the recommendation include, the content of the text is latest, the cases are easy to understand, the price of the text is affordable.1. A Foundation of Community
Vignette: British Pl37