Strategic Management in the Arts [Hardcover]

1. Innovation and Entrepreneurship in the Arts: A Strategic Approach  2. Strategic Management: Essence, Role and Phases  3. Strategic Planning Process, Methods and Types of Plans  4. Strategic Thinking: Vision, Mission and Objectives  5. Strategic Analysis: Art Organization and Its Environment  6. Choice of Strategies  7. Marketing, Creative Programming and Audience Development Plan  8. Human Resource Management Plan  9. Technological and Production Plan  10. Financial and Fundraising Plan  11. Implementation, Monitoring and Strategic Reflection This book looks at the unique characteristics of cultural organizations and shows readers how to tailor a strategic plan to help these organizations meet their objectives. Including examples, cases, questions and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management or arts management.

Emphasizing the intrapreneurial and analytical capacity, innovation and mobility of art organizations, all while honoring their diversity and basic values, Varbanova underlines the meaning of a strategic (collaborative) approach to management in a field that, still today, is quite dependent on its leaders values and 'rules'. The book is an excellent methodological tool for teaching, exposing theoretical concepts combined with case studies, examples and concrete practical tips. - Dr Milena Dragievi `eai, prof. UNESCO Chair in Cultural Policy and Management University of Arts, Belgrade, Serbia

This is an insightful introduction to strategic management in the arts and culture. It challenges students and art managers, researchers and decision makers to apply elements of strategic management in the art world - well conceptualized, and inclusive of concrete examples and pragmatic suggestions. The author makes a good pl3G