Students enjoy the concise and approachable style of Strategic Management: Concepts and Cases, 5th Edition. Written in an accessible Harvard Business Review style with lots of practical examples and strategy tools, this course engages students with an easy-to-understand learning experience to strategic management concepts that will help them succeed in today's workplace. The newest edition of Strategic Management sparks ideas, fuels creative thinking, and discussion, while engaging students via contemporary examples, outstanding author-produced cases, unique Strategy Tool Applications, and much more!
ABOUT THE AUTHORS iii
PREFACE v
1 What Is Business Strategy? 1
2 Analysis of the External Environment: Opportunities and Threats 19
3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage 45
4 Cost Advantage 62
5 Differentiation Advantage 81
6 Corporate Strategy 100
7 Vertical Integration and Outsourcing 121
8 Strategic Alliances 137
9 International Strategy 156
10 Innovative Strategies that Change the Nature of Competition 180
11 Competitive Strategy and Sustainability 196
12 Implementing Strategy 217
13 Corporate Governance and Ethics 236
14 Strategy and Society 253
APPENDIX A Data Sources for Analysis 269
APPENDIX B 20 Valuable Financial Ratios for Strategic Analysis 279
GLOSSARY 283
COMPANY INDEX 288
NAME INDEX 291
SUBJECT INDEX 292
CASE 1 Walmart Stores: Gaining and Sustaining a Competitive Advantage C-1
CASE 2 Blue Raven Solar: Competing il¦