Strategic Reputation Risk Management [Hardcover]

Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.Introduction What's different about reputation today and why is there a sense of urgency? How to manage reputation risk Perception or reality? - a risky business The consumer awakes Expanding liabilities, science and the precautionary principle - the greatest risk of all? Corporate social responsibility - the new moral code for doing business? Appendices Index

'The threat to an organisation's reputation is one of the key problems facing management. This guide will help you understand and manage the risk you face.' - Professor Frank Furedi, University of Kent

'This work is exceptionally noteworthy on two scores. First: it manages to draw together a raft of currently popular concepts relating to an organization's communications responsibilities - and then succeeds in articulating them as a coherent yet workable corporate philosophy. Secondly it postulates an eminently practical methodology to guide executives faced with the increasingly daunting task of monitoring and managing the reputational risk process. Intellectually and academically Larkin has achieved a neat balance between advocating principles and recommending practices.' - Professor Tim Traverse-Healy, The Page Society

'Understanding the impact of risk perception on commercial objectives is a critical part of effective risk management and operational performance. This book is immensely readable and provides a practical guide for senior managers who have to engagelÓ4