This comprehensive book covers all the marketing essentials, strategies, and tactics. Everything an entrepreneur or business owner wants and needs to know about how to market their businesses successfully is included:
· Traditional Advertising in Print, Radio, TV
· Online Marketing & Advertising
· Brand Identity
· Direct Mail
· Public Relations
· Person-to-Person Marketing
· Networking
· Email Communications & Newsletters
· Print Collateral
· Search Engine Marketing
· Search Engine Optimization
· Trade Shows
· In-Store Marketing
· lso
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