Supply Chain Segmentation: Best-in-Class Cases, Practical Insights and Foundations [Paperback]

This book addresses the challenges companies face when different customer value propositions require them to pursue a differentiated supply chain strategy. It provides practical insights on how to achieve successful supply chain segmentation and presents the benefits this can yield for companies on the basis of best-in-class industry case studies from Gardena, Philips Luminaire, Siemens Healthcare and Volvo Construction Equipment. Drawing on these examples, it provides recommendations and solutions on how to define supply chain segmentation, and how to set up and implement a transformation program. Furthermore, it presents an in-depth discussion of the current theoretical background of supply chain segmentation and introduces the current trends and available frameworks.

Offering readers specific, pragmatic guidance on the main challenges and opportunities and proposing ways to effectively measure efficiency and performance, the book concludes with the dos, donts and most important aspects to keep in mind when considering an end-to-end segmentation.Introduction.- Supply Chain Segmentation Scientific Frameworks.- McKinsey Supply Chain Segmentation Framework.- Philips Segmentation Case Study.- The Supply Chain Segmentation Journey of Volvo CE.- Gardena's Segmentation in a Volatile and Seasonal Market.- Supply Chain Segmentation at Siemens Healthineers.- Steps to Success.   

Margarita Protopappa-Sieke is Associate Professor for Supply Chain Management at the University of Cologne, Germany. She started her academic career as an Assistant Professor at European Business School, Wiesbaden, Germany and as an Assistant Professor at the University of Cologne. She holds a Doctoral Degree from ?cole Polytechnique F?d?ral de Lausanne, Switzerland, a Master in Industrial Systems Engineering from Georgia Tech, Atlanta, USA, and a diploma in Production Engineering and Management from Technical University lã&