Sustainability in Fashion A Cradle to Upcycle Approach [Paperback]

This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical concepts, constructs and developments. Topics include consumer behaviour, communications, circular economy and supply chain management. The individual chapters focus on sustainability and provide a range of fashion sector examples from high street to luxury apparel.

Chapter 1. Introduction to Sustainability in Fashion; C. E. Henninger, D. Ryding, P. J. Alevizou, and H. Goworek.- Chapter 2. The Epiphanic Sustainable Fast Fashion Epoch: a new fashion ethical fashion mandate; C. Rutter, K. Armstrong and M. Blazquez Cano.- Chapter 3. - Sustainability and the Fashion Industry: Conceptualizing Nature and Traceability ; A. Joy and C. Pe?a.- Chapter 4. The influence of eco-labelling on ethical consumption of organic cotton; J. Bucklow, P. Perry, and E. Ritch.- Chapter 5. An exploration of consumers perceptions toward sustainable fashion - A qualitative study in the UK; Z. Lai, C. E. Henninger, and P. J. Alevizou.- Chapter 6. Ethical consumption patterns and the link to purchasing sustainable fashion; C. E. Henninger and P. Singh.- Chapter 7. Determining Effective Sustainable Fashion Communication Strategies; S. L-C. Han, C. E. Henninger, P. Apeagyei, and D. Tyler.- Chapter 8. Fashion ilCp