Sustainable Brand Leadership: How to Build a Lasting Legacy [Paperback]

Sustainable Brand Leadership reveals?in simple steps, how to cultivate a leadership system to nurture future fit brand management systems that sustain, build resilience and evolve organisational cultures. It addresses the worrying disconnection between organizations and their wider trading environment, including community and natural world.

1) Setting the Scene   2) Milestone 1: Organizational Goals and Objectives   3) Milestones 2 and 3: Leadership, Business Context and Leading Self   4) Milestone 4: Leading Team   5) Milestone 5: Leading Them   6) Milestone 6: Outcomes and Evolution   7) Epilogue: The Return   

Sustainable Brand Leadership reveals, in simple steps, how to cultivate a leadership mentality to nurture future-fit brand management systems. These systems nurture balance, build resilience and evolve organizational cultures to sustainably achieve business outcomes. Distilling hundreds of case studies and decades of consultancy and agency expertise into an enjoyable journey and story-based guide, this book is packed with engaging and compelling tips, best practices and disruptive techniques for managing businesses, brands and ultimately your own leadership career.

The book addresses head-on the worrying disconnect at a leadership and management level between organizations and their wider trading environment, including the community and natural world: the dangers of subsidized capitalism without effective boundaries; extreme liberalism; chaotic change management; rampant consumerism; chronic short-termism and the limitations of trickle-down and command and control management. Written in an accessible coaching style, the authors re-examine the core hypothesis that organizations are more suclG