This book highlights different roles in entrepreneurship and innovation, based on the act of setting up a new venture in the area of sustainable luxury and fashion, which also involves cognitive and motivational characteristics. It also discusses the fact that many sustainability-promoting innovations require substantial technological advances.
Chapter -1: The Face of Culturally Sustainable Luxury: some emerging traits from a case study
Chapter -2: How the business model could increase the competitiveness of a luxury company?
Chapter -3: Appreciative mentoring as an innovative micro-practice of employee engagement for sustainability: a luxury hotel?s entrepreneurial journey
Chapter -4: Entrepreneurship, Innovation and Luxury: The case of Anthyia
Chapter -5: Sustainable luxury in hotels and resorts: is it possible?
Chapter -6: The Relevance of Sustainability in Luxury from the Millennials Point of View
Chapter -7: Opal Entrepreneurship: Indigenous Integration of Sustainable Luxury in Coober Pedy
Chapter -8: Sustainable Luxury Tourism, Indigenous communities and governance
Chapter -9: Design similarity as a tool for sustainable new luxury product adoption: The role of luxury brand knowledge and product ephemerality
Chapter -10: The Carloway Mill Harris Tweed: Tradition-based Innovation for a Sustainable Future
Miguel Angel Gardetti Ph.D. has been the head of the Center for Study of Corporate Sustainability (IESC) since its foundation in 2002, and he also holds the same position at the Center for Study of Sustainable Luxury. He is head professor in MBA and masters programs both in Argentina and abroad. He has provided training within frameworks of executive education and in house programmes to CEOs and Corporate Manal£2
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