Taking a Bite Out of Crime: The Impact of the National Citizens' Crime Prevention Media Campaign [Paperback]

This accessibly written book presents a case study of a major United States initiative aimed at increasing public awareness of how citizens can protect themselves and others from crime. It examines the development and content of the 14-year long campaign and evaluates its impact on the public. The state-of-the-art data presented from this extensive survey on the public's perceptions, attitudes and behaviours with respect to crime leads to the authors providing excellent recommendations for future campaigns.This accessibly written book presents a case study of a major United States initiative aimed at increasing public awareness of how citizens can protect themselves and others from crime. It examines the development and content of the 14-year long campaign and evaluates its impact on the public. The state-of-the-art data presented from this extensive survey on the public's perceptions, attitudes and behaviours with respect to crime leads to the authors providing excellent recommendations for future campaigns.Crime Prevention and Information Campaigns
The National Citizens' Crime Prevention Media Campaign
Citizens, Crime, and Crime Prevention
Community Uses of and Reactions to the Campaign
How Citizens Responded to the Campaign
Campaign Costs, Benefits, and Effectiveness
Conclusions and Recommendations