A spirited and engaging linguistic and social re-imagination of the role and nature of clich?s in communication and interaction.Fusing cutting-edge approaches of systemic-functional linguistics and discourse approaches with Interactional and Applied Pragmatics, this book explores the nature and role of clich?s, reimagining this often-disparaged form of language as a means to efficient, effective communication and interaction.Fusing cutting-edge approaches of systemic-functional linguistics and discourse approaches with Interactional and Applied Pragmatics, this book explores the nature and role of clich?s, reimagining this often-disparaged form of language as a means to efficient, effective communication and interaction.For decades, social perspectives, and even academic studies of language, have considered clich?s as a hackneyed, tired, lazy, unthinking and uninspiring form of communication. Authored by two established scholars in the fields of Systemic-Functional Linguistics and Discourse Studies and Pragmatics, this cutting-edge book comprehensively explores the perception and use of clich?s in language from these complementary perspectives. It draws data from a variety of both written and spoken sources, to re-interrogate and re-imagine the nature, role and usage of clich?s, identifying the innovative and creative ways in which the concepts are utilised in communication, interaction, and in self-presentation. Observing a rich, complex layering of usage, the authors deconstruct the many and varied ways in which clich?s operate and are interdependently constructed; from the role they play in discourse in general, to their functions as argumentative strategies, as constructs of social cognition, as politeness strategies, and finally as markers of identity.Abbreviations; 1. On Clich?s; 2. Clich?s in discourse; 3. Clich?s as argumentative strategies; 4. Clich?s as social cognition; 5. Clich?s as politeness strategies in evaluation; 6. Clich?s as identity markers; 7. lc%