Teaching and Training for Global Engineering: Perspectives on Culture and Professional Communication Practices [Paperback]

• An in-depth analysis of how cultural factors influence translation, document design, and visual communication
• A review of approaches for addressing the issue of international communication in a range of classes and training sessions?
• A summary of strategies for engaging in effective e-learning in international contexts
• A synopsis of how to incorporate emerging media into international teaching and training practices

Note from the Series Editor, xvii
Foreword, xix
Acknowledgments, xxvii
Introduction, xxix

SECTION I DESIGN CONTEXTS
1 The Imperative of Teaching Linguistics to Twenty-First-Century Professional Communicators 3
Bruce Maylath and Steven Hammer
1.1 Introduction, 4
1.2 Why Linguistics? The Dangers of Monolingualism, 5
1.3 Linguistic Knowledge - Where Did It Go?, 6
1.4 Linguistics for the Professional Engineer and Communicator, 8
1.5 Conclusion, 15
2 Cultural Contexts in Document Design 19
Yiqin Wang and Dan Wang
2.1 The Challenges of International Communication, 19
2.2 Literature Review, 21
2.3 Study Design, 25
2.4 High- or Low-Context Culture and the Extent of Explicit Description, 26
2.5 Thought Pattern and Content Organization, 29
2.6 Cultural Contexts in Text-Graphic Relationships, 33
2.7 Cultural Backgrounds, 38
2.8 Applying Ideas to Training in Technical and Professional Communication, 39
2.9 Conclusion, 42
3 Teaching Image Standards in a Post-Globalization Age 47