First published in 1976,Television: The Critical Viewset the foundation for the serious study of television, becoming the gold standard of anthologies in the field. With this seventh edition, editor Horace Newcomb has moved the book from one merely intended to legitimize the critical inquiry of television to a text that reflects how complex critical approaches to television have become today. Comprised of virtually all new selections that deal with both classic and contemporary programming, the seventh edition adds new material on television history, the reception context of television, and international programming such as Chinese soap operas and Brazilian telenovelas.Television: The Critical Viewremains a well established and critically acclaimed text essential for courses in critical studies, communication studies, cultural studies, media history, television criticism, television history, and broadcasting.
* = in previous edition Preface to the Seventh Edition Preface to the First Edition *Horace Newcomb, Television and the Present Climate of Criticism PART 1: HISTORY Mark Alvey, 'Too Many Kids & Old Ladies': Quality Demographics and 1960s U.S. Television Aniko Bodroghkozy, Negotiating Civil Rights in Prime Time: A Production & Reception History of CBS'sEast Side/West Side Marsha Casidy and Mimi White, Innovating Women's Television in Local and National Networks: Ruth Lyons and Arlene Francis Susan Murray, Ethnic Masculinity and Early Television's Vaudeo Star Nathan Godfried, Identity, Power, and Local Television: African Americans, Organized Labor, and UHF-TV in Chicago, 1962-1968 PART 2: THE PRODUCTION CONTEXT Elana Levine, Toward a Paradigm for Media Production Research: Behind the Scenes atGeneral Hospital Caroline-Isabelle Caron, Translating Trek: Rewriting an American Icon in a Francophone Context Greg Siegel, Double Vision: LlS.