Tequila Wars: Jos Cuervo and the Bloody Struggle for the Spirit of Mexico [Hardcover]

Finalist for the 2026 James Beard Foundation's Award for Reference, History, and Scholarship A nuanced portrait of an elusive figure& Genoways has dug deep to find [a complex life behind this name]. A dizzying tale& Mexico should be grateful to Mr. Genoways for bringing [Jos??Cuervo] back from the dead. A twist of historical intrigue, stirred with revolutionary violence and Prohibition smuggling& Genoways brings [Cuervo] to life. In The best books fundamentally alter your sense of history. Ted Genowayss Full of spirit and spirits& An excellent choice for those interested in the history of spirits as well as readers of Mexican history. The comprehensive story of a liquor empire built during a pivotal period in Mexican history& This rich, edifying book remedies a striking gap in the historical record. Lively& Genoways offers a rigorous and unique lens on Mexico's revolutionary period. I am amazed by the research that Ted Genoways has done on the Cuervo family. I treasure these stories of more than two hundred years of my ancestors, particularly the stories of the life of my great-uncle Jose Cuervoand every word of it is true. . . . May Ted Genoways is one of the most intoxicating scribes in the country today. If he can knock you out with his prose, imagine what he can do with an unlimited flow of tequila! This is the best kind of history bookone that reveals astonishments, surprises and even mythology about something we think we know so well. After you read this book, every sip of tequila will put you back on the road with Ted, sharing the mystery, history and delight of this Spirit of Mexico. I will travel anywhere with him. Finally, Ted Genoways brings us the real truth . . . the vibrant and violent past of the Cuervo and Sauza families, brought to life as only Genoways knows how, and all of it backed by detailed research in the historical documents.