There May Be Trouble Ahead: A Practical Guide to Effective Patent Asset Management [Paperback]

Patent assets are currently important strategic business tools. Their presence or absence can make or break technology-based companies. Patent asset management has therefore become a core responsibility within companies. This book discusses in a lucid manner the elements that need to be covered to ensure that patent assets are used to their full potential. It provides simple and practical management tools to realize alignment of patent, business, and research & development strategies. Additionally, this book will help managers understand why any decision regarding patent assets needs to be an informed business decision, and how these assets can contribute to the company's future success, if not survival.Lex van Wijkis a patent attorney who has worked at Royal Dutch Shell, at Burmah Castrol as group patent manager, and at Siemens AG. He is now working at Vereenigde, where he advises clients on intellectual property matters.

Lex's practical guide provides a wonderful overview of the elements of patent asset management. It covers an amazing amount of ground in a relatively small number of pages. It provides excellent insights by someone who obviously has a lot of experience in the area. I would definitely recommend it as an addition to any intellectual asset management library. Harry J. Gwinnell, Vice President and Chief Intellectual Property Counsel, Cargill Incorporated

This book is essential reading for patent professionals and executives responsible for managing patent assets. It highlights many of the ideas that an organization should focus on to manage its patent assets. Applying these concepts can help an organization of any size to understand the value of its portfolio and how to cost effectively exploit it. I share some of the ideas and concepts laid out in this book, and they have enabled Hitachi to generate substantial royalty income for years. People who wish to turn their IP assets into truly meaningful business assets should read tlC–