Transmedia Directors: Artistry, Industry and New Audiovisual Aesthetics [Hardcover]

Transmedia Directorsfocuses on artist-practitioners who work across media, platforms and disciplines, including film, television, music video, commercials and the internet. Working in the age of media convergence, today's em/impresarios project a distinctive style that points toward a new contemporary aesthetics. The media they engage with enrich their practices  through film and television (with its potential for world-building and sense of the past and future), music video (with its audiovisual aesthetics and rhythm), commercials (with their ability to project a message quickly) and the internet (with its refreshed concepts of audience and participation), to larger forms like restaurants and amusement parks (with their materiality alongside today's digital aesthetics). These directors encourage us to reassess concepts of authorship, assemblage, transmedia, audiovisual aesthetics and world-building.

Providing a vital resource for scholars and practitioners, this collection weaves together insights about artist-practitioners' collaborative processes as well as strategies for composition, representation, subversion and resistance.

Carol Vernallisteaches in the music department at Stanford University, USA. She is the author ofExperiencing Music Video(2004) andUnruly Media(2013) and is co-editor ofThe Oxford Handbook of New Audiovisual Aesthetics(2013) andThe OxfordHandbook of Sound and Image in Digital Media(2013).

Holly Rogersis Reader in Music at Goldsmiths, University of London, and author ofSounding the Gallery: Video and the Rise of Art-Music(2013) and editor ofMusic and Sound in Documentary Film(2014) andThe Music and Sound of Experimental Film(2017).

Lisa Perrottis Senior Lecturer and Programme Convener of Screen and Media Studies at the University of Waikato, New Zealand, and is co-editor, with Ana Cristina Mendes, ofNavigating with the Blackstl3+