Trust is seemingly in decline in contemporary society, yet its significance and value is undiminished. Numerous scandals afflicting business and politics, the growth of spin and a loss of faith in leaders as people with strong values have all eroded levels of trust. As trust becomes a scarcer commodity, those people and organizations that possess it have a distinct advantage. Trust matters - in fact, it is essential for: ? Organizational Success and Profitability ? Winning and Retaining Customers ? Effective Leadership ? Innovation and Creativity ? Motivating and Energising People ? Managing Risk ? Personal Satisfaction, Fulfilment and Success This book is about trust: What can be achieved when it's present, what can happen when it's not and how to develop it.Preface Building Bridges or Walls? The Power of Trust The Cost of Lost Trust The Great Destroyers of Trust How Leaders Build Trust Trust Matters in Business Building Customer Trust Trust in Times of Change Building a Culture of Trust Measuring Trust Attitudes to Trust Final Word: The Basic Laws of Trust Appendix: Trust Survey
'A stimulating read if you believe that trust is an essential ingredient in
making organizations tick. If you do not...this is essential reading!' - Martin McCourt, Chief Executive Officer, Dyson
'Trust is the fabric that all customer and business relationships are built upon and yet it is so often ignored. You can't build loyalty without trust and companies increasingly need to focus their people and resources on building customer trust. There is no time to waste. You need to read this book now.' - Jeremy Dale, Vice President, Brand Marketing, Orange
'Speed, greed and expediency drive people and organizations to moral (and often financial) bankruptcy. Authenticity and respect cultivate trust, nurturing the tensions and lubricating the frictions of imperfect human behaviour in contemporary organizations. Sally Bibb and Jeremy KolĂ!