The Trust Prescription for Healthcare: Building Your Reputation with Consumers [Paperback]

With the healthcare industry under increasing scrutiny, hospitals and other healthcare providers must seek out ways of building trust, both within their organization and throughout the community. David Shore’sThe Trust Prescription for Healthcareshows providers and organizations how to build their capacity for trust and trustworthiness and how to turn that capacity into a trusted reputation and brand.

The data is compelling: having both the trust of the community and a reputation as a trusted provider are at once good medicine, good business, and great leadership. Providers and organizations who make the investment in trust will find that they become more effective and efficient, both clinically and administratively.

This book guides readers in building a “trust capacity” with questions, ideas, and examples. It also spells out the return on investment that organizations can expect from building the trust brand. This book provides readers with tools, strategies, and techniques they can put to use in rebuilding their department, service, or organization into a trustworthy one.

David A. Shore, PhD, is associate dean and founding director of the Trust Initiative at the Harvard School of Public Health, where he also serves as executive director of the Center for Continuing Professional Education. Dr. Shore teaches the popular Harvard graduate course Strategic Marketing: Gaining Competitive Advantage Through Positioning, Branding, and Trust. A frequent speaker, he has delivered keynote addresses and provided consultation on six continents. He chaired the first, second, and third national Conferences on Branding, Positioning and Competitive Strategies in the Healthcare Industries and is frequently quoted by the media in such publications asThe Wall Street Journal,The New York Times,INC, andModern Healthcare. His work on brand, reputation, and trust is part of his larger work on market dynamicslã&