Type Rules The Designer's Guide to Professional Typography [Paperback]

Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite.Includes video clips showing examples of projects discussed in Chapter 11- Type on the Web and Chapter 12- Type in Motion

Acknowledgments x

Preface xi

Introduction 1

Chapter One A Brief History of Type 3

Sounds to Symbols 3

Gutenberg and Movable Type 6

The Industrial Revolution and the Mechanization of Type 8

Photocomposition 8

Herb Lubalin and Expressive Typography 11

Into the Digital Age 12

Notable Type Designers 14

Exercises: 22

Design Guidelines, Nancy Sharon Collins 22

Typographic Timeline, Ilene Strizver 24

Historical Design, Ilene Strizver 25

Chapter Two From Metal to Mac: Understanding Font Technology 27

What Is a Font? 27

Font Formats 27

Type 1 (PostScript) Fonts 28

TrueType Fonts 29

OpenType Fonts 29

Techtip: OpenType Features 32

Hinting 33

Font Management Utilities 33

Techtip: OpenType Font Identifiers 33

Typetip: Long S 34

Typetip: Font vs. Typeface 34