Understanding American Business Jargon: A Dictionary, 2nd Edition [Hardcover]

Business and culture are inextricably linked, each reflecting and reinforcing trends in the other. InUnderstanding American Business Jargon, W. Davis Folsom captures the essence of both by focusing on the terms and phrases that make up our business vocabulary. From AAA to Zombie Bonds, Folsom takes us on a tour of over 2500 concepts that cover the spectrum of business-speak. In this fully revised, updated, and expanded edition, Folsom captures the spirit of business in the new millennium, with such colorful terms as adhocracy, Dilbert principle, hyperlink, traction, and viral marketing. Each term is succinctly defined and described in context, and many are illustrated with quotations from the popular press. Including slang, acronyms, a bibliography, an introduction that discusses recent trends in business language, and cross-referenced throughout,Understanding American Business Jargonis not only a handy reference for any businessperson, student, or researcher, but an entertaining glimpse into our constantly evolving business culture.W. Davis Folsomis Professor of Economics and Marketing, University of South Carolina Beaufort. He is the author of several books, includingAmerican Business LanguageandNAFTA Law and Business, and editor ofThe Encyclopedia of American Business.

Like communication in most fields of study, business communication contains terms and expressions that may not have obvious meanings to the uninitiated. If one does not know the jargon, one misses the meaning of what is said. In this second edition, Folsom continues his endeavor to assist business people and students with the confusing and continually changing realm of American Business English&.The entries are generally clear and concise. Instead of just using the term in a sentence, many entries include an example of how the term or phrase was used in a journal or newspaper article. This gives a real world flavor to the dictionary. The book includes a l³›