The Unicorn Protocol: Digital Health Unicorns, How They Got There and What You Can Learn from Them [Paperback]

This book will be a series of case studies about digital health unicorns. The ultimate goal is to further educate digital health startup founders and their teams about what it takes to be successful and have a lasting positive effect on our healthcare delivery system.?

As a follow-up to the authors first book, The Startup Protocol: A Guide for Digital Health Startups to Bypass Pitfalls and Adopt Strategies That Work, this book is a series of case studies about digital health Unicorns. The ultimate goal is to further educate digital health startup founders and their teams about what it takes to be successful and have a lasting, positive effect on our healthcare delivery system. Through a series of interviews with Unicorn founders and leaders, the book will synthesize the information and highlight the elements that led to the growth and success of the companies.

Building on the template of Ideate, Build, Launch, and Grow outlined in The Startup Protocol, this book documents the origin story of each Unicorn and then follows it through the process of building their solution, launching the solution, and growing their company to Unicorn status.

Chapter 1: Aidoc Chapter 2: Amwell Chapter 3: athenahealth Chapter 4: ConcertAI Chapter 5: DispatchHealth Chapter 6: Element Biosciences Chapter 7: Innovaccer Chapter 8: Lunit Chapter 9: Omada Health Chapter 10: Redox Chapter 11: Recurring Themes and Wisdom

The Unicorn Protocol offers a welcome departure from the typical startup narrative. Rather than glorifying disruption or relying on post-hoc success stories, it brings forward the operational, emotional, and structural realities of building a company in one of the most unforgiving sectors: healthcare.

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