Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology [Hardcover]

Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia.

Richly illustrated and easy to navigate,Universal Principles of UXpairsclear explanationsof each concept withvisual examplesof the ideas applied in practice. The book is organized into six broad categories:

• Consider
• Empathize
• Define
• Research
• Design
• Validate

And, featuresprinciples as diverse as:

• Design is not neutral
• Make the choice easy
• Some complexity cannot be reduced
• Map the ecosystem
• So you think you can scroll
• Don’t grade your own homework

User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It'sa philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that willteach you how to think, rather than tell you what to do. 

Each principle is presented in atwo-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use.Sidenotesappear to the right of the text, and provide elaborations and references. The right-hand page containsvisual examples and related graphicsto support a deeper understanding of the principle.

This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise.

The l¿