Drawing from Herbert Zettl's vast expertise as an Emmy awardwinning producer, director, and innovator, VIDEO BASICS, 8th Edition, delivers the most authoritative, current, and technically accurate student guide to video production available. Meeting the need for a briefer book than the more comprehensive TELEVISION PRODUCTION HANDBOOK, the eighth edition of VIDEO BASICS presents thorough yet streamlined video instruction that can be covered in a single semester. It moves students from video concepts and processes to production tools and techniques, and, ultimately, the production environment (studio and field, indoors and out) and its effects. A more conceptual framework leads students from the idea (what to create) to the image (how to create) on video. In addition, the accompanying MindTap Radio, Television & Film provides an interactive digital experience to help students ensure their course success.Part I: PRODUCTION: PROCESSES AND PEOPLE. 1. Production Process. 2. Production Team: Who Does What When? Part II: IMAGE CREATION: DIGITAL VIDEO AND CAMERA. 3. Image Formation and Digital Video. 4. Video Camera. 5. Operating the Camera. 6. Looking through the Viewfinder. Part III: IMAGE CREATION: SOUND, LIGHT, GRAPHICS, AND EFFECTS. 7. Audio and Sound Control. 8. Light, Color, and Lighting. 9. Graphics and Effects. Part IV: IMAGE CONTROL: SWITCHING, RECORDING, AND EDITING. 10. Switcher and Switching. 11. Video Recording. 12. Postproduction: Digital Editing. 13. Editing Principles. Part V: PRODUCTION ENVIRONMENT: STUDIO, FIELD, AND SYNTHETIC. 14. Production Environment: Studio. 15. Production Environment: Field and Synthetic. Part VI: PRODUCTION CONTROL: TALENT AND DIRECTING. 16. Talent, Clothing, and Makeup. 17. Putting It All Together: Directing.