Visual Marketing: A Practical Guide to the Science of Branding Retailing [Paperback]

Visual Marketing?analyses the?digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts.

Visual Marketing?provides a practical framework for marketing managers who are looking to transform their brands visual presence. The book builds on essential visual principles such as how to attract attention, facilitate easy comprehension of marketing materials, and elicit emotions to drive preferences and purchase. These principles are critical for building brands, designing packaging, retailing merchandising, and social media impact. Highly recommend it!

Ryan Riess, Vice President Brand Strategy and Creative Development,?C-SWEET?/?The Hershey Company?

With commercial visual stimuli being pervasive and more than half of the human brain devoted to processing them,?Visual Marketing?should be part of the mindset of every marketer, and of the marketing curriculum of every business school. The new book by Barbarah Kahn and Zab Johnson effectively pulls together the foundational literatures from vision, psychology, neuroscience, and marketing, to present a comprehensive and accessible account of the principles of Visual Marketing, and how they should be used to influence consumer behavior. The book is a must read for marketing students and practitioners, and fun and interesting to read for everyone else.?

Michel Wedel, Distinguished University Professor, Pepsico Chair in Consumer Science,?Robert H. Smith School of Business, University of Maryland

In the world of beauty, skincare, and fragrance, understanding the principles of visual marketing is palS(