Web Survey Methodology [Paperback]

Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence.

 

The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.

Covering core topics from preparation to questionnaire design, recruitment testing to analysis and survey software, this book covers the past 15 years of research and provides readers with practical direction on techniques for collecting valid and reliable data.

This is an excellent, academic standard, book that every serious market researcher should own and consult. The authors have compiled an immense amount of useful and well-referenced information about every aspect of web surveys, creating an invaluable resource.The authors guide us through the whole survey process and include modern developments, such as paradata and mobile surveys. A must-have for everyone planning an online survey.Comprehensive and thoughtful! Those two words beautilÌ