Winning in Asia, Japanese Style Market and Nonmarket Strategies for Success [Hardcover]

Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This pathbreaking work focuses on understanding the market and nonmarket strategies employed by Japanese firms to boost their share of the developing Asian market and to rally the Japanese government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter focuses on Japanese investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia.PART I: THEORETICAL FRAMEWORK Analyzing Japanese Firms' Market and Nonmarket Strategies; V.K.Aggarwal PART II: DEVELOPING ASIA BECKONS JAPAN: OVERALL MARKET AND NONMARKET ENVIRONMENT Japan's Foreign Direct Investment and Trade in Asia; S.Urata PART III: CASE STUDIES Banking on East Asia: Expansion and Retrenchment of Japanese Firms; M.Kawai, Y.Ozeki & H.Tokumaru Cartels, Competition, and Consolidation in the Japanese Chemical Industry; T.Taketomi On the Road to Asia: Japanese Automakers in ASEAN; G.Noble Ringing off the Hook! Japanese Telecommunications Responds to the Call of Asian Markets; Y.Okamoto Cracking the Code: Japanese Software Strategies in Asia; T.Nakagawa Short Circuiting Keiretsu: Japanese Electronic Firms in Asia; H.Yoshimatsu PART IV: CONCLUSION Lessons from Japanese Firm Strategies in Developing Asia; V.K.Aggarwal

For Winning in Asia, European Style is an important addition to the strategy literature. Vinod Aggarwal and the other contributors have tackled an ambitious agenda and done it masterfully. The book lãD