Women, Identity and India's Call Centre Industry [Hardcover]

This book examines the concept of globalised identities and the way in which agency is exercised over identity construction by women working in Indias transnational call centre industry.

Drawing on qualitative empirical data and extensive original fieldwork, the book provides a nuanced analysis of the experiences of Indian women call centre workers and the role of womens participation in the global labour market. The author uses social, cultural, and historical factors to create a framework for examining the processes of identity construction. Within this framework, the book explores the impact of the call centre labour process on the social landscape of urban centres in India and the way in which this has impacted upon transformations and shifts in society with relation to gendered, sexual, and generational relationships. Highlighting the significance of identity in a globalised world, the author argues that identity acts as one of the most powerful constructs in transforming global scapes and flows of culture and economics.

This book will be of interest to academics working on South Asia, gender and labour studies and issues of globalization, identity and social change.

1. Introduction: 'A Myriad of Well-Wishing Little Sisters'  2. Globalizing India: The Rise of the Call Centre and BPO Industries  3. Pinking and Rethinking Professional Identities: The Construction of Women's Work Identities  4. BTMs in BPOs: Using Sartorial Strategies to Establish Patterns of Identification and Recognition  5. Techs and the City: Challenging Patriarchal Norms through Spatial Practice  6. Conclusion: Agency and Identity

'This is a modern book for modern times. Basi defies conventional wisdom- that call centre employment is either Indias post colonial revenge or globalisations way of destroying national identity - and in true feminist tradition, privileges the experielÃ5