Now revised and updated to reflect the impact of emerging technologies, this new edition of
Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.
- Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing
- Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes
- Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented
- Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text
- Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
Notes on Contributors viii
1 Introduction: Why Does Everyone Have an Opinion about Advertising? 1
Carol J. Pardun
Part I Enduring Issues 7
2 The Economic Impact of Advertising 9
ARGUMENT C. Ann Hollifield 12
Advertising lowers prices for consumers 12
COUNTERARGUMENT Penny Abernethy 17
Advertising makes products more expensive 17
3 Advertising to Children 24
![Advertising and Society An Introduction [Paperback]](/itemImage/2/1/9/2/2_1416799.jpg "Advertising and Society An Introduction [Paperback] xxx")